Armed with his favourite yummy metaphors, Antoine Defoort is tackling the difficulty of designing our everyday lives. It may get messy, and he may not know what he’s doing, but he has does have a method. And a really good hat. 

Save your projects (and maybe even the world) with the Iterative Method is part lecture, part performance, and entirely Antoine Defoort: brilliantly charming with at least two good jokes. Noorderzon’s favourite Frenchman returns to unpack the everyday magic of design; from morning toast to big, world-changing ideas. 

Design isn’t just about uncomfortable flashy furniture. Everyone does it everywhere, all the time, and no one is aware that they’re doing it. But these ubiquitous projects are full of traps: spending lots of time thinking (but never actually doing anything), fear of change, and good old procrastination. Enter the iterative method - a trial-and-error approach that’s both ancient and revolutionary, and surprisingly comforting when it comes to accidentally changing the universe! 
 

Armed with delicious, crunchy metaphors and a soft spot for the absurd, Defoort maps out the creative process like a curious friend who’s just as lost as the rest of us. 

Photo: Christophe Urbain